Easton-Bell Sports

Easton-Bell Sports:

Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded equipment and accessories that enhance athletic performance and protection across numerous athletic and recreational activities. The Company markets and licenses products under such well-known brands as Easton, Bell, Riddell, Giro and Blackburn.

Our products incorporate leading technology and designs that are used by professional athletes and enthusiasts alike. Headquartered in Van Nuys, California, the Company has 31 facilities worldwide.

Easton Sports:

With 80-plus years of sporting goods manufacturing, Easton Sports has established itself as one of the world's preeminent innovators, designers and manufacturers of sporting equipment. Through constant innovation and unwavering commitment to being the best, Easton attributes much of this success to its corporate strategy centered around producing products for use in competition at the highest level of performance.

Throughout its history, Easton has not only grown from within, but through the selective acquisition of other technology-based sporting goods companies. Easton Sports continues to be a visionary in the world of sporting goods and the plans for the future mirror those of the past; innovate, lead and excel.

Baseball/Softball:

As the industry leader for over 30 years, Easton Baseball/Softball has continued to raise the bar with innovation, originality and ingenuity. From the creation of the first aluminum bat in 1969, Easton continues to deliver a wide range of best-in-class, high-performance baseball and softball equipment including bats, ball gloves, batting gloves, sport bags and other accessories. Each Easton product is engineered with the player's needs and specifications in mind to provide a competitive edge in the games of fastpitch and slow-pitch softball and adult, senior and youth baseball.

Hockey:

Easton Hockey ranks atop the industry in sticks and gloves and growing faster in skates than any other company. Despite having been in existence for only 20 years, Easton Hockey has climbed the ladder quickly among NHL^® and amateur level players. They are choosing Easton products because of innovation, technology and dedication to the same successful strategy that catapulted the company to the forefront of the hockey industry.

Bike:

Easton's Bicycle Products Group provides leading-edge technologies in frame tubing, wheels and components. The MonkeyLite and EC90 Bars, along with the EA50 Forged/Welded Stem and the EA90 SLX and XC One SS 29er wheels are just a few of the reasons that Easton Bike is widely regarded as the industry leader in performance and innovation and the choice among serious riders of all ages.

Bell Sports:

Bell Sports has been the preeminent designer and marketer of branded sports helmets and accessories for more than 50 years. More world champions have worn Bell Helmets than all other helmet brands combined. From Grand Prix racing through the Indy 500 to Olympic cycling, Bell helmets have played a vital role in protecting sportsmen and women for generations.

Riddell Sports:

Founded in 1929, Riddell is a premier designer, developer and marketer of helmets and protective equipment used by professional and amateur athletes in team sports. Known for inventions that include removable cleats used in football, baseball, and track shoes; the first seamless basketball; and suspension systems for football helmets, Riddell, as the Official Helmet of the NFL^® is a household name in competitive sports. Today, Riddell is the leading manufacturer of football helmets, shoulder pads, reconditioning services (cleaning, repairing, repainting and recertifying existing equipment) and collectible helmets.

Giro:

Founded in 1985, Giro is the youngest member of our business family. It started with the first lightweight adult cycling helmet and exploded into today, where Giro helmets are worn by millions of riders, cyclists, skiers and snowboarders around the world. Giro is a worldwide leader in the design, development and marketing of premium, high-performance protective gear and accessories for action sports and active lifestyles. Giro is an innovative, consumer-focused brand, with a mission to create products on the leading-edge of inspired design that help you to look and feel your best.