SIMPLY PUT, OUR STANDARDS ARE HIGHER

It’s this high standard that drives Easton’s long history of bringing lighter, stronger, more innovative and better-riding components to the market. Easton controls all aspects of the product development process from the initial design through every step of manufacturing, down to the most rigorous in-house testing in the industry today. We apply an arsenal of proprietary materials and manufacturing processes in everything we do, and many of our designs are patented. This is what makes that high standard possible, and it makes a difference. It’s the difference between a component that’s “good enough” and one that’s the best available. It’s the difference between first place and fourth.  The Difference is Easton.

EASTON TESTING

Great product design can only be proven through testing. Without that, you have nothing more than a concept and optimism. So, in 1990, we created the Easton Sports Lab in Van Nuys, California. This unique facility houses state-of the art testing machines that we design and construct for the sole purpose of rigorously testing our own designs, as well as those of our competitors’. This is a key element in making our products better. Our lab can test ultimate strength, fatigue life and stiffness of everything we make, from stem bolts to carbon fiber rim brake tracks. We break everything, study how it failed and why, and then make it better and test it again. It’s easy to make lightweight bike parts, but this process helps Easton make the most durable and lightest bike parts in the world.  We design our products to meet or exceed international testing standards including JIS, DIN, ISO and CEN.

EASTON WHEEL TECHNOLOGY

The smallest technical detail—like a spoke nipple—can literally make or break a wheel. This is why Easton pays close attention to even the smallest components and design elements of our wheels, even on the entry level models. We design our own hubs, rims and nipples, and use the best components available.

100% Handbuilt

Every Easton wheel is hand built, from start to finish. This is not the easiest way to do things, but it’s the best way to build superior wheels. Hand-building ensures all Easton wheels have a precise, balanced high tension that keeps them truer, longer, and also makes them lighter, stiffer and more responsive.  Throughout the building process, technicians use precision tone measuring devices to sonically measure spoke tension, ensuring that the wheel is brought up to specification tension as evenly as possible. Tension is checked using a frequently calibrated tensiometer to ensure each wheel falls into the correct tension range. Our wheel building process also allows for exceptionally high spoke tensions, which makes our wheels laterally stiffer, more responsive under acceleration, yet still as light as possible.

Our systematic approach to precision tensioning and truing sets the standard in the industry, and

makes our wheels truly among the best in the world.

Wheel Testing

  • Multiple QC checks throughout the build process.
  • Each wheel is given an ID number that’s coded with build stats.
  • Wheel designs are tested for brake track

EASTON BICYCLE TECHNOLOGY

Easton was founded on technical innovation, dating back to the development of the first TaperLite

butted aluminum mountain bar in 1989. Since then we haven’t stopped pushing the boundaries with

ground breaking new materials, revolutionary manufacturing processes, and performance-boosting

designs. Some are patented. Some are protected trade secrets. All of them make our designs lighter,

stronger, and better.



EASTON-BELL SPORTS ANNOUNCES SUPPORT OF SARAH JANE BRAIN FOUNDATION (April 18, 2011)

PRESS RELEASE EASTON-BELL SPORTS ANNOUNCES SUPPORT OF SARAH JANE BRAIN FOUNDATION Company to Sponsor 2011 National Pediatric Acquired Brain Injury Plan Tour April 12, 2011; (Van Nuys, CA) – Easton-Bell Sports today announced it will serve as an official sponsor of the “2011 National Pediatric Acquired Brain Injury (PABI) Plan Tour,” an initiative of The [...]


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Strongest BMC Racing Team To Date Will Rely On Cutting-Edge Easton Wheels For 2010 Campaign (November 18, 2009)

An incredibly competitive BMC Racing team has selected Easton as its exclusive wheel supplier for the 2010 racing season, citing Easton’s durability, dependability and lightweight performance. BMC’s team will pedal more than half a million miles in 2010, and the squad is excited by Easton’s arsenal of wheel choices. For 2010 BMC Racing will include marquee names such as current World Champion Cadel Evans, 2009 World Champion Alessandro Ballan, American Champion George Hincapie and top Dutch professional Karsten Kroon.


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  • Bell Sports has been the preeminent designer and marketer of branded sports helmets and accessories for more than 50 years.

  • Easton Hockey ranks atop the industry in sticks and gloves and growing faster in skates than any other company.

  • As the industry leader for over 30 years, Easton Baseball/Softball has continued to raise the bar with innovation, originality and ingenuity.

  • Founded in 1929, Riddell is a premier designer, developer and marketer of helmets and protective equipment used by professional and amateur athletes in team sports.

  • Founded in 1985, Giro is the youngest member of our business family.

  • Easton's Bicycle Products Group provides leading-edge technologies in frame tubing, wheels and components.



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