PRESS RELEASE GIRO LAUNCHES PERFORMANCE CYCLING FOOTWEAR LINE Cycling’s design leader promises to redefine fit, power transfer and adjustability with technical shoes for men and women, road and off-road. Scotts Valley, Calif., September 1st, 2010 – Giro, the cycling world’s design leader since the introduction of category creating Prolight helmet in 1985, have announced a [...]

PRESS RELEASE GIRO CELEBRATES LANCE ARMSTRONG WITH NEW HELMET COLLECTION With 7 overall victories, 19 stage wins and 83 days in yellow since 1999, the Tour’s greatest champion is celebrated by its most winning helmet brand. Scotts Valley, Calif., July 22nd, 2010 – Giro, the worldwide leader in high-performance protective gear and equipment for action [...]

PRESS RELEASE GIRO INTRODUCES ROC LOC 5 Lighter, Stronger, Easier To Use Fit System Featured On Popular Models Scotts Valley, CA– July 16, 2010 – Giro today introduced a new version of their celebrated Roc Loc fit system, Roc Loc 5. This new fit system offers an unmatched level of comfort, stability, adjustability and low [...]

PRESS RELEASE GIRO TO GIVE FANS INTIMATE PORTRAIT OF TOUR’S TOP RACERS California company to provide insider’s view of preparations for the 2010 Tour de France; films to be posted at tour.giro.com. Scotts Valley, Calif., July 9, 2010 —- Giro, the worldwide leader in high-performance protective gear and accessories for action sports and active lifestyles, [...]

PRESS RELEASE GIRO® INTRODUCES THE SHEER SCOTTS VALLEY, CA — January 1, 2010 – Plush finishing deatails, an amzing fit, and a feather light weight make the Sheer a great choice for women who want performance and style. Our Stack Vent keeps your goggles clear with seamless goggle, helmet ventilation intigration. While testing the ventilation [...]

PRESS RELEASE GIRO® INTRODUCES THE GROVE SCOTTS VALLEY, CA — January 1, 2010 – Based on our best selling G10 model, but finished specifically for women, the Grove is a perfect all mountain helmet. Plush ear pads and a select color pallette make the Grove stand out from the norm. The Soda color way shown [...]

GIRO SHIPS PROLIGHT™ RACING HELMETS TO EUROPE IN EARLY 2010 The helmet that won the 2009 Tour de France and redefines the standard for lightweight protection to be available at independent bicycle retailers. 28 December 2009 – Scotts Valley, CA – A challenging two‐year project to create a superlight cycling helmet will reach its apex [...]

PRESS RELEASE GIRO® SIGNS COLBY WEST TO HELMET AND GOGGLE DEAL September 01, 2009 – Colby James West in Giro helmets and goggles = freaking rad. Giro is more pumped than a Venice Beach ex-con to have Colby (shown here in the Shiv helmet and new for 09 Basis goggle) representing us. Yes we are [...]

PRESS RELEASE GIRO SIGNS ANDREAS HATVEIT TO HELMET AND GOGGLE DEAL September 01, 2009 – Giro is stoked to announce the addition of freeskier Andreas Hatveit to our snow team. While Andreas is on the rise as a contender in all aspects of competition he has already shown his prowess with an impressive season in [...]

Giro® is proud to announce the launch of their Fall/Winter collection of cycling gloves, featuring 5 new models, the ProofTM, AmbientTM, BlazeTM, and WesterlyTM as well as a women’s model, the CandelaTM. The complete collection will be available at Giro specialty cycling retailers starting in September 2009.

Giro® is proud to announce the launch of their Fall 2009 collection of sunglasses, including the new HavikTM 2 performance sunglass, as worn by Tour de France Champion Alberto Contador. The complete Fall 2009 collection will be available at select Giro specialty outdoor, cycling and action sports retailers starting in September 2009.

Giro® is proud to announce the launch of their Fall 2009 collection of sunglasses, including two new lifestyle models, the unisex ToneTM and women’s CoyTM. The complete Fall 2009 collection will be available at select Giro specialty outdoor, cycling and action sports retailers starting in September 2009.

Giro® is proud to announce the launch of their 2010 collection of cycling gloves, featuring 4 new models, including the LX LFTM road glove, the DJTM mountain glove, the MonicaTM women’s road glove, and the XenaTM women’s trail glove. The complete collection will be available at Giro specialty cycling retailers starting in September 2009.

On the first true mountain stage of the 2009 Tour de France, all Giro team riders (Astana, Rabobank, Garmin, Caisse d’Epargne) will be racing from Barcelona to Andorra with the new 175 gram Giro Prolight, the lightest production helmet we, or anyone else, has ever built.

PRESS RELEASE GIRO INTRODUCES THE SLINGSHOT HELMET Adjustable fit System Designed with Growing Kids in Mind (SANTA CRUZ, CA) March 15, 2008 – Giro’s rigorous SuperFit™ engineering process has changed the way the world looks at helmets and earned Giro a reputation as the worldwide benchmark in the category. The brand’s new youth helmet, the [...]

PRESS RELEASE GIRO® INTRODUCES TWO NEW WOMEN’S HELMETS (SANTA CRUZ, CA) January 01, 2008 – Giro has launched two women’s specific helmets, the PRIMA and the EMBER, to address the emerging demands of the female customer. “The solution for this customer is not to shrink it and pink it, but to offer products that reflect [...]